FMHA Team
Beth Loftus
Director of Administration
Beth joined FMHA in 1982 when it was still called the Florida Mobile Home Association. Executive Director at the time, Frank Williams, hired Beth fresh out of Florida State University where she received a B.S. in Criminology. At the time she thought it would be a temporary stepping stone in her career path. However, after 35+ years in the manufactured housing industry, Beth has become a vital part of our Association.
Beth began her career at FMHA as the Administrative Assistant and has worked her way up to become Director of Administration. She assists Executive Director Jim Ayotte with the management of FMHA and can assist members with just about any question. If she doesn't know the answer, she knows where to find it. Beth enjoys many, many things but she especially loves spending time with her three sons, a beautiful granddaughter, and good friends.
Director of Administration
Beth joined FMHA in 1982 when it was still called the Florida Mobile Home Association. Executive Director at the time, Frank Williams, hired Beth fresh out of Florida State University where she received a B.S. in Criminology. At the time she thought it would be a temporary stepping stone in her career path. However, after 35+ years in the manufactured housing industry, Beth has become a vital part of our Association.
Beth began her career at FMHA as the Administrative Assistant and has worked her way up to become Director of Administration. She assists Executive Director Jim Ayotte with the management of FMHA and can assist members with just about any question. If she doesn't know the answer, she knows where to find it. Beth enjoys many, many things but she especially loves spending time with her three sons, a beautiful granddaughter, and good friends.
Laura Frandsen
Marketing/Communications Coordinator
Laura Frandsen joined FMHA in 2018. Her role is to edit and design the FMHA monthly newsletter and other communication tools, keep you informed with the new FMHA member website, and create the FMHA convention materials. The previous 19 years she was a partner/owner at Cade & Associates Advertising using her skills in all areas of marketing and working with a wide variety of businesses. Prior to this, she worked as an Account Supervisor for a national marketing firm and technical magazine.
Laura has a B.S. degree from Florida State University in Media Communications. She also has a Professional Direct Marketing (PDM) Certification from the University of Missouri, Kansas City. Laura loves the outdoors, has two adult children and lives with her dog Zoey.
Marketing/Communications Coordinator
Laura Frandsen joined FMHA in 2018. Her role is to edit and design the FMHA monthly newsletter and other communication tools, keep you informed with the new FMHA member website, and create the FMHA convention materials. The previous 19 years she was a partner/owner at Cade & Associates Advertising using her skills in all areas of marketing and working with a wide variety of businesses. Prior to this, she worked as an Account Supervisor for a national marketing firm and technical magazine.
Laura has a B.S. degree from Florida State University in Media Communications. She also has a Professional Direct Marketing (PDM) Certification from the University of Missouri, Kansas City. Laura loves the outdoors, has two adult children and lives with her dog Zoey.
Lisa Cashulette, MBA, PMP, DASM
Project Manager/Workforce Development
Lisa Cashulette, Project Manager, began working with FMHA early in 2020. She assists the leadership team with workforce development, and various other projects. She has a background in marketing, training, and project management, and has worked in both the for-profit and non-profit sectors, primarily in financial services and insurance. Prior to this, she was a Senior Implementation Project Manager for CUNA Mutual Group, where her project teams partnered with customers throughout the United States on complex product implementations. As a former remote employee, Lisa has also assisted FMHA with its approach to delivering virtual programs during the COVID pandemic.
Lisa has a B.S. degree from the University of Florida, and an M.B.A. from Old Dominion University. She has been a member of the Project Management Institute (PMI) since 2010, and has been a certified Project Management Professional (PMP) since 2012.
Project Manager/Workforce Development
Lisa Cashulette, Project Manager, began working with FMHA early in 2020. She assists the leadership team with workforce development, and various other projects. She has a background in marketing, training, and project management, and has worked in both the for-profit and non-profit sectors, primarily in financial services and insurance. Prior to this, she was a Senior Implementation Project Manager for CUNA Mutual Group, where her project teams partnered with customers throughout the United States on complex product implementations. As a former remote employee, Lisa has also assisted FMHA with its approach to delivering virtual programs during the COVID pandemic.
Lisa has a B.S. degree from the University of Florida, and an M.B.A. from Old Dominion University. She has been a member of the Project Management Institute (PMI) since 2010, and has been a certified Project Management Professional (PMP) since 2012.
Jessica Ballard
Office Manager/Membership Coordinator
Jessica Ballard joined the FMHA team in November 2023 as our new office manager/membership coordinator. She makes sure the FMHA office runs smoothly, answers members general questions and keeps our member database updated.
Originally from Jacksonville, Jessica graduated from the University of South Florida with a Bachelor's Degree in Computer Science. She has four years of experience as the membership coordinator for other Florida Associations.
Jessica is a newlywed, an avid sports fan and has two cats.
Office Manager/Membership Coordinator
Jessica Ballard joined the FMHA team in November 2023 as our new office manager/membership coordinator. She makes sure the FMHA office runs smoothly, answers members general questions and keeps our member database updated.
Originally from Jacksonville, Jessica graduated from the University of South Florida with a Bachelor's Degree in Computer Science. She has four years of experience as the membership coordinator for other Florida Associations.
Jessica is a newlywed, an avid sports fan and has two cats.